AI Insights · Timothy · July 2024
Q2 2024 iOS Personal Finance Apps Performance in US
The second quarter of 2024 saw varied performances among top iOS personal finance apps in the US, with trends in downloads and active users. Sensor Tower provides a detailed analysis of these market movements.
In Q2 2024, the iOS platform showcased the dynamic landscape of Personal Finance Budgeting and Planning applications in the US. With data sourced from Sensor Tower, we can observe the performance trends of the leading apps in this category.
Splitwise experienced an uptrend in weekly revenue, peaking at $471K in late May before stabilizing around $174K towards the end of June. Downloads showed a slight decline from 2.37M at the beginning of April to 1.5M by late June, while weekly active users fluctuated, ending the quarter at 6.87M.
Money Pro: Personal Finance AR had a relatively stable but low download and revenue trend, with weekly downloads only briefly reaching 12 and revenues fluctuating between $8K and $50K. The app had no data on weekly active users available.
Spendee Money & Budget Planner saw modest weekly revenues that hovered around $15K to $36K. Downloads and weekly active users for Spendee were low, with downloads peaking at 109 and active users reaching 426 in early June.
Monefy: Money Tracker showed a slight decrease in weekly revenue from $56K to $28K before rising to $80K by the end of June. Downloads began at 355 and dipped to 182, while active users started at 2.3M and ended at just below 2M.
Lastly, Money manager, expense tracker observed a rise in revenue from $20K to $30K over the quarter. Downloads saw a peak of 1.9M in early June but dropped to 1.01M by the quarter's end. Weekly active users started strong at 8.94M, dipped in May, but then climbed back up to 7.81M.
For more insights on app performance trends, Sensor Tower offers comprehensive data and analysis tools.
